SIRO, UAE
Dubai’s first fitness and recovery-themed hotel, SIRO, is a beacon of health and wellness. Nestled within the iconic One Zabeel dual towers, it's an immersive lifestyle destination centred around active recovery, fostering social interaction and connection.
Client: Kerzner
Industry: Hospitality
Year: 2023
Location: UAE
Services: Design and Execute
Featured Artists: James Clar, Roman Bratschi and Mainframe
Total no. of Artworks Delivered: 12
Total no. of Unique Artworks: 12
In the vibrant aftermath of One Za'abeel's grand opening, SIRO emerges as a revolutionary force in wellness-oriented hospitality, redefining the landscape with its visionary concept. Collaborating with Ithra Dubai and LW Design, SIRO's creators embarked on a journey to craft more than just a hotel, an immersive lifestyle destination centred around active recovery and holistic well-being. At its core, SIRO transcends conventional hospitality, fostering a fervent community through dynamic experiences, interactive spaces, and captivating destinations.
The art collection at SIRO Dubai dynamically expresses the hotel's mission to harmonize energy and calm, creating an environment that invigorates and rejuvenates guests at every turn.
From the moment guests step into SIRO, they are enveloped in the dynamic artistry of Swiss visionary Roman Bratschi. His sculptures and installations, strategically placed throughout the lobby and common areas, set the stage for the hotel's commitment to constant transformation and renewal.
Renowned artist James Clar's light installations further enhance the sensory experience at SIRO, exploring the intersection of technology and movement. These installations are a visual testament to SIRO's dedication to innovation and constant evolution.
Moroccan artist Muhcine Ennou's digital artworks grace the hotel's screens, weaving a cohesive narrative that explores the profound impact of movement and physical activity on our well-being. Ennou's mesmerizing imagery reinforces SIRO's emphasis on promoting health and vitality through art.
In conclusion, the SIRO Art Collection by Capsule Arts represents a triumph of creativity and innovation in the category of Best Use of Art. Through thoughtful curation, seamless integration, and a commitment to promoting well-being, SIRO Dubai sets a new standard for art within the hospitality industry, inspiring guests and setting the stage for transformative experiences.
